Zatan: Scholars and the media.

<wbr> <P CLASS="MsoPlainText" STYLE="TEXT-ALIGN: center" ALIGN="center"> <B STYLE="mso-bidi-font-weight: normal"> Zatan: Scholars and the media </ P .> <P CLASS="MsoPlainText" STYLE="TEXT-ALIGN: center" ALIGN="center"> 2007 年 6 24 / Dong Xiucheng </ P> <P STYLE="MARGIN: 0cm 0cm 0pt"> <wbr .> </ P> <P STYLE="MARGIN: 0cm 0cm 0pt"> <wbr> <wbr> <wbr> scholars, what is the relationship with the media? .Answer this question, is not easy, the answer may be varied. .From my years of experience, academics and the media are mutually reinforcing relationship. .Scholars need to exert their influence through the media, otherwise the sound is difficult to governments, enterprises and public knowledge. .Media is also inseparable from academics, the media who want to throw any ideas to attract the public's eye or cause a great sensation, it basically must rely on the reputation and influence of scholars, with the "expert" authority of that matter, to improve the high point of view .to avoid being accused of human lowly public and not worth mentioning and so on. .The question is whether the statements of scholars accurately expressed by the media, or the media can reflect the original intent of scholars, whether out of context, break off both ends, exaggerated, exaggeration and so infinite. .The reality is that scholars need the media, and scholars worried about misinterpretation intention. .The media need to academics, scholars and concerned enough to cause a great sensation of speech, lack of speech does not itch, hurt influence. .</ P>.